About DirtyDenimco
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At DirtyDenimCo, we live and breathe denim. Born from a passion for timeless style and rugged individuality, our brand is dedicated to creating premium-quality jeans that blend comfort, durability, and edge.
About us
Whether you're chasing the perfect streetwear look or elevating your everyday outfit, our signature denim jeans are designed to fit seamlessly into your lifestyle. From classic cuts to bold new styles, each piece reflects our commitment to craftsmanship, innovation, and the rebellious spirit of denim culture. We don’t follow trends — we define them.
👖 10,000+
Our jeans have become a wardrobe staple for thousands who trust our fit, quality, and style.
🌍15+ Countries
From Mumbai to New York – DirtyDenimCo is making waves globally with its bold denim fashion.
📅 5+ Years of Denim Expertise
Crafting the perfect pair of jeans doesn’t happen overnight – it’s built on years of passion and perfection.
⭐ 4.8/5 Average Rating
Loved by our customers for our comfort-first designs and premium quality stitching.
🧵 50+ Unique Denim Styles
From skinny to straight cut, distressed to dark wash – there's a DirtyDenim for everyone.
About Us – Dirty Denim Company
Welcome to Dirty Denim Company, a premium and luxury denim brand born in the heart of Mumbai, India. Founded in 2025 by Shrutika Hiraman Rathod, Dirty Denim Company is a tribute to fearless individuality, bold vision, and expressive style. Our mission is simple yet powerful — to transform everyday denim into a canvas for creativity and self-expression.
At Dirty Denim Company, we believe that fashion should be an extension of one’s imagination. Our designs break free from the ordinary, turning daily-wear jeans into bold fashion statements. From classic and casual cuts to intricately embellished and beaded styles, our collection caters to both men and women who aren’t afraid to stand out.
This journey is deeply personal. Inspired by my mother — a self-taught seamstress who upheld our family through her craft — and her father, a skilled tailor, I chose to carry forward this legacy of passion, perseverance, and craftsmanship. With invaluable support from my brother Shubham Rathod, and heartfelt guidance from a close friend Shavez Chaudhary, Dirty Denim Company was brought to life.
We are proud to be a 100% online brand, delivering across India and redefining denim for the new era — bold, artistic, and unapologetically original. For us, denim is not just fabric — it’s a form of freedom.
Mission
At DirtyDenimCo, our mission is to redefine everyday fashion by delivering high-quality, stylish, and durable denim that empowers individuality and confidence. We are committed to creating timeless jeans that not only look great but feel even better — built for comfort, crafted with care, and made to stand out.
Vision
Our vision is to become a global symbol of denim culture, known for pushing boundaries in design, sustainability, and self-expression. We aim to inspire a new generation of denim lovers who wear their attitude, story, and freedom through every stitch of DirtyDenimCo.